Twitter is a social network centred around 140-character messages. If you’ve never sen Twitter this may seem on the face of it a little dull, however a ‘tweet’ as the 140 character updates are called can also contain images, videos, hashtags and links.
Twitter has over 317 million active monthly users with approximately 21% of all online adults using the network, so it is definitely a worthwhile platform to use for your business.
Twitter shares some features with the most common social media tools: Facebook, Pinterest, LinkedIn, Google+, and YouTube.
Facebook: A tweet is like a short Facebook status update, but with Twitter every tweet arrives at every follower’s feed, unlike the filter of Facebook’s EdgeRank.
Pinterest: Twitter allows you to share photographs and provide commentary in your tweet, and with Twitter it’s much easier to have a conversation around a shared image versus the comment feature on Pinterest.
LinkedIn: A tweet is like a short LinkedIn status update. While LinkedIn is based on trust relationships (and two-way agreements), Twitter allows you to follow anyone, including strangers.
Google+: A tweet is like a short Google+ status update. Twitter also allows you to organise people into lists that organize conversations similar to Google+ groups.
YouTube: A tweet can contain a link to a video; although, Twitter doesn’t allow you to create a channel, or organise your videos for easy location and commentary.
Tweet – the 140 character message that Twitter is based on.
Follower – you can choose to follow other users profiles and see the messages/updates that they write. Likewise other people can follow you and your business (known as followers).
Re-tweet – when another Twitter user forwards an update that you have written to their followers.
Your Twitter Profile
Make sure you get and then keep your Twitter profile up-to-date at all times. Follow our guide below for the essentials:
1. Write a great, keyword rich bio
2. Add your URL and Location
3. Upload a profile picture (400px x 400px) and cover photo (1500px x 500px)
4. If your account is new make sure you have at least five to ten tweets
Your strategy should include posting a mix of messages about your business, relevant links to blog articles and product pages, engaging content, as well as commentary on whats happening around you and in the wider marketplace. You should use analytics and social media management tool reports to see what content gets the best response (reaction, engagement and interaction) and then adjust your activity accordingly.
Image Size Reference
Profile Photo – 400px x 400px
Header or Cover photo – 1500px x 500px
In-stream photo – minimum 440px x 220px (2:1 ratio)
In-stream photo notes:
Twitter gives you the ability to attach photos to your tweets.
In order to make sure that Twitter is displaying the portion of the photo you want followers to see, make sure the width of your image fits the minimum requirements and that your content is horizontally centred.
- Minimum to appear expanded 440 x 220 pixels (a 2:1 ratio)
- Maximum to appear expanded 1024 x 512 pixels.
- Appears in stream collapsed at 506 x 253 pixels.
Twitter Tips & Tactics
Whenever possible use an image in a tweet
– A business that posts a Tweet with an image is 34% more likely to be retweeted than one with none.
Give users links to click on (back to your website)
– Tweets with URLs in the middle are 26% more likely to get retweeted than if they’re at the end.
Use hashtags in your tweets
– Tweets from businesses with hashtags are 33% more likely to get retweeted than ones without.
– Hashtags with 11 or more characters get 117% more retweets than those with 6-10 characters.
– Your business is 69% likelier to get retweeted if you use one hashtag in a Tweet rather than two.
Retweet others – your followers
– this will build your relationship with your followers and more than likely get you retweets in return
Retweet industry, local and relevant others regularly
– this helps strengthen your position as an authority on a topic as well as get reciprocal shares
Consider running a Twitter Campaign
10% of Twitter users who engage with Twitter campaigns follow the company after that interaction.
Monitor your effectiveness
As with all of your social media activity you should monitor the effectiveness of your efforts by analysing your Google Analytics for the level of referrals from Twitter, the bounce rates and ultimately the number of conversions/goal achievements from this channel. This gives you the actual data on whether the hours you spend on this particular social media platform is worth doing.
- If you are not already on this social platform, register an account.
- Get your profile fully up-to-date and seeded with 5 – 10 updates or postings.
- Make a genuine commitment to posting good content on a regular basis. Start with weekly and then more than once a week.
- Prepare some good quality photographs and images to use on postings – make it a part of your marketing activity.
- After a few weeks start looking for this social channel in Google Analytics referrals. What are the trends?
- Interact with others – make friends on this channel and expand your existing network.
- Check out your competitors and learn from them. Who do they follow? What sort of content are they posting? Are there any gaps in what they are doing?
As ever, get in touch if you have any questions…